Advertisement
Agency Network: 
Published/Aired: 
January 2009
Direct Marketing Association of Malaysia Direct Ad -  The faulty matchbox

Description

Direct advertisement created by Grey, Malaysia for Direct Marketing Association of Malaysia, within the category: Professional Services.

Advertising Agency: Grey Kuala Lumpur, Malaysia
Creative Directors: Sunny Ng
Art Director: Elizabeth Tan
Copywriters: Sunny Ng, Charlene Ong
Log in or register to post comments
Guest's picture

Nice!!

Guest
Guest's picture

it´s a nice thought, but will everyone reach the point where they can actually read what´s there?

Guest
Guest's picture

yes. everyone will reach the point.

Really good concept.

Guest
Guest's picture

What point? Reach the point of the idea "IF IT DOESN'T WORK. IT DOESN'T WIN"?

Who doesn't know that:- The fire is hot. The knife can cuts and hurts you and you will be failed in exam if you not studying.

So, what's the big deal?

Guest
Guest's picture

Nice? I don't think you understand the idea. Lame.

Guest
Guest's picture

I dont think its about reaching the point to keep striking the match to get to the message. My question is will anyone actually reach the point of lighting a match as soon as they get this? These are one of those things that gets tossed aside and the target doesn't get the message till 3 months down the road when they need a match.

Guest
Guest's picture

Thanks. AGREED.

Guest
Guest's picture

i think they will. it's a call for entries for ad agencies people, and it prompts them to try to light the matchbox since it says "what will win? light a match here to find out". i think it's a nice way to show the clue to having their work win at the award show.

Guest
Guest's picture

Wooo....

"If it doesn't work. It doesnt win"

Like i just born today. Hey, please tell me something new.

Like "If it works. It doesn't win". How about this.

Guest
Guest's picture

i think it's the theme of the awards show that this call for entries is for. and it's a nice way of showing something that doesn't work and yet revealing the theme as you go along trying to "strike the match"

Guest
Guest's picture

Alright. I understand.

So, what is the big deal telling CREATIVE PEOPLE what they already know straight to thier face?

It's Advertising guys... it's about creative.

Sorry.

Guest
Guest's picture

Hahaha! totally agree!

Guest
Guest's picture

I like your "If it works. It doesn't win"! this is what i means "CREATIVE"

Guest
Guest's picture

When we say simple and nice.

It doesn't mean that just tell people what you trying to tell. At least in creative. In advertising.

Sorry, there is better way.

Guest
Guest's picture

Forced.

Guest
Guest's picture

yawn....................................... it's a sin to produce school's project

Guest
slip's picture

Nice execution.

slip
Activity Score 919
designer |

SJB

Guest's picture

This is too lame! a work didn't win awards doesn't mean that it doesn't work! we saw a lots of great ideas out there it doesn't win any awards but it so effective!

Guest
Guest's picture

you're missing the point here. it doesn't work is referring to direct marketing work that doesn't work (no call to action, no response, no results etc). it is understood by direct marketeers that their DM approach has to work in order to get their message across. here, their dm work that were to be submitted to this direct marketing awards show has to be "workable" or else 'it doesn't win'

Guest
Guest's picture

But I think you missing my point.

"It is understood by direct marketeers that their DM approach has to work in order to get their message across. here, their dm work that were to be submitted to this direct marketing awards show has to be "workable" or else 'it doesn't win'"

Everyone gets that.

Again. WHAT'S THE BIG DEAL ABOUT THAT?

Hence, it's for awards submission. EVERYONE KNOWS THAT.

There is better way to convey the message.

LAME.

Guest
Featured Content

Latest Collections

Advertisement