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Kneej

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Task at hand was to come up with an in-store promotion idea to run along the 'Sex sells Unfortunately we sell jeans' campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.

Direct advertisement created by Happy Creative Services, India for Diesel, within the category: Fashion.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat
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Highest Rated

Ron Burgundy's picture

any volunteers ?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
mikeelrapido's picture

Funny idea...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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kleenex's picture

But do they work??

kleenex
Activity Score 51110
Web Designer/Developer
Ron Burgundy's picture

any volunteers ?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Lazarus's picture

I just got excited. So I guess it worked.

Lazarus
Activity Score 1536
Creative Director
leathijs's picture

It's a good start but this advert still doesn't convince me to buy them.

leathijs
Activity Score 10
Klidesign's picture

cool

Klidesign
Activity Score 209
Graphic Designer
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