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morse's picture

This is not what the Diesel Be Stupid campaign is about. It's about not to worry about things and enjoying life.

Activity Score 18024
Art Director |

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jbhess's picture

Weak concept & copy. "Or did the earth started..." - Reads like the writer got drunk for inspiration.

Activity Score 3
Temple University
andylefty's picture

Not much of a concept.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
CMO's picture

Diesel: creative to attract youth to project themselves they are more liberal and bring in and accept newer live styles and change the world. means the product when worn gives higer image for the user; new product and concept- good job by art director and cw.

Activity Score 9
SHOB's picture

very new concept of watches; highly creative. if this accepted as concept of product, we have to give the creative work very high award.

Activity Score 9
dsklan's picture

very old concept for watches, can buy this stuff in every bavarian gift shop.... ( its the "bavarian clock")

Activity Score 1926
Art Director at homeshop
MK-tessa's picture

I think its so funny when the people get on here and talk about how great this is. When it's not. It looks foolish.

Activity Score 216
Art Director at student
Sanriya's picture

OH GREAT!!! Only change is changeless. Go confidently in the direction of your dreams.

Activity Score 9
Other at Chennai-India
mralanjones's picture

Semi-interesting idea but very studenty. Why is this on the front page?

Activity Score 260
Copywriter at DraftFCB, Auckland NZ
atb2005's picture

There is a partnership between WebMediaBrands, which owns Aotw, and the Miami Ad School.

In other words, the Miami Ad School is paying to have its students' (mostly worst) work published on here.

Activity Score 13557
mralanjones's picture

What a joke.

Activity Score 260
Copywriter at DraftFCB, Auckland NZ
Big McLargehuge's picture

Dear god, no!! D-:

Big McLargehuge
Activity Score 76
Ceballos's picture

Come on, guys...

Activity Score 621
Oriem's picture

No way! I can see some of your friends giving 10 stars to this work. C´mon! it should not even be on the front page. Miami Ad school pull the strings here as i can see.

Activity Score 84
Copywriter at Dilivia
arkle1305's picture

Its more of a sales driven campaign. Very very bad visual.. Reflection is all wrong..What happen to FA???

Activity Score 2
Art Director
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