Agency Network: 
November 2007

Direct advertisment created by Rapp, Colombia for Dermasolutions, within the category: Health.

When there's excess, get rid of it.

Advertising Agency: Rapp Collins Colombia, Bogotá Colombia
Creative Directors: Pablo Castro
Art Directors: Carolina Ramírez, Yesid Suárez
Copywriter: Pablo Castro

Comments (15)

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jamesrothenburg's picture
Activity Score 554

Nice DM.'s picture
Activity Score 81

cool, i like it, well done!

lordvitrio's picture
Activity Score 68

buen trabajo muchachos, saludos de un colombiano en argentina.

Carolina's picture
Activity Score 9

Hola! Muchas gracias por tu apreciación. Saludos desde Bog*

BigBrother's picture
Activity Score 94

simple, direct, no BS approach.
wish there were more ideas like this.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This actually made me want to work on some direct mail assignments!!
You guys showed me how fun and rewarding it can be. A simple, creative, to-the-point communication. Absolutely memorable piece of work. Wish I'd done it.

muxa's picture
Activity Score 602

Very, very good.

ragecg's picture
Activity Score 73

Wait, theres a patch that can remove my fat now?

.....wait, only legal in Columbia... dammit!

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

Yes, as long as I don't have to diet or exercise. Just give me something that will artificially take my fat away, because i couldn't POSSIBLY have the self discipline to put down the grape soda long enough to TAKE A FREAKING WALK.

Sorry, this is a really sore subject for me. How long would it take you to work off that excess fat? A month of exercise? Lazy assholes.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

...but it is a great piece. Good work done for an evil cause.

cheza's picture
Activity Score 100

Works for me.

lucciano marisio's picture
lucciano marisio
Activity Score 166

Me gusta la idea, que bueno ver trabajos en español por acá.



rolling.stone's picture
Activity Score 2741



~ Quite obviously, I have gathered no moss ! ~

Carolina's picture
Activity Score 9

Thank you very much everyone for your insights, this was an idea "touché" . Cheers, Caro

Carolina's picture
Activity Score 9

For all those who have argued about this work: The piece communicates to the consumer, experiential and interactive way, that little fat that protrudes a little, can be easily removed with the temporary use of the patches Dermasolutions. Clarifies that the product is not a substitute for the gym, but a complement to aerobic exercise routine. Thanks for your comments. Att, Carolina Ramírez * Art Director