Agency Network: 
November 2007
Dermasolutions Direct Ad -  Fat


Direct advertisement created by Rapp, Colombia for Dermasolutions, within the category: Health.


When there's excess, get rid of it.

Advertising Agency: Rapp Collins Colombia, Bogotá Colombia
Creative Directors: Pablo Castro
Art Directors: Carolina Ramírez, Yesid Suárez
Copywriter: Pablo Castro
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jamesrothenburg's picture

Nice DM.

Activity Score 554
Art Director's picture

cool, i like it, well done!
Activity Score 81
Creative Director at creative director
lordvitrio's picture

buen trabajo muchachos, saludos de un colombiano en argentina.

Activity Score 68
Art Director at leo burnett
Carolina's picture

Hola! Muchas gracias por tu apreciación. Saludos desde Bog*

Activity Score 9
Art Director
BigBrother's picture

simple, direct, no BS approach.
wish there were more ideas like this.

Activity Score 94
Jet Propulsion Lab's picture

This actually made me want to work on some direct mail assignments!!
You guys showed me how fun and rewarding it can be. A simple, creative, to-the-point communication. Absolutely memorable piece of work. Wish I'd done it.

Jet Propulsion Lab
Activity Score 10679
muxa's picture

Very, very good.

Activity Score 602
ragecg's picture

Wait, theres a patch that can remove my fat now?

.....wait, only legal in Columbia... dammit!

Activity Score 73
Abra Cadabra's picture

Yes, as long as I don't have to diet or exercise. Just give me something that will artificially take my fat away, because i couldn't POSSIBLY have the self discipline to put down the grape soda long enough to TAKE A FREAKING WALK.

Sorry, this is a really sore subject for me. How long would it take you to work off that excess fat? A month of exercise? Lazy assholes.

Abra Cadabra
Activity Score 102
Abra Cadabra's picture

...but it is a great piece. Good work done for an evil cause.

Abra Cadabra
Activity Score 102
cheza's picture

Works for me.

Activity Score 100
Graphic Designer
lucciano marisio's picture

Me gusta la idea, que bueno ver trabajos en español por acá.


lucciano marisio
Activity Score 166
Copywriter |


rolling.stone's picture


Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Carolina's picture

Thank you very much everyone for your insights, this was an idea "touché" . Cheers, Caro

Activity Score 9
Art Director
Carolina's picture

For all those who have argued about this work: The piece communicates to the consumer, experiential and interactive way, that little fat that protrudes a little, can be easily removed with the temporary use of the patches Dermasolutions. Clarifies that the product is not a substitute for the gym, but a complement to aerobic exercise routine. Thanks for your comments. Att, Carolina Ramírez * Art Director

Activity Score 9
Art Director
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