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Business card

Agency Network: 
Published/Aired: 
February 2009
Derek Royer Direct Ad -  Business card

Description

Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.

Direct advertisement created by Leo Burnett, Canada for Derek Royer, within the category: Professional Services.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
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Highest Rated

mpared's picture

this is cool i love it

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

goood oneeeeee....... but have seen something similar....

Guest
ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

Why would anyone loosen the knot to revel the message? Rather than just throw it away?

Guest
Wordnerd's picture

partly agree. i think they should have made a knot that's easy to open. that would give the impression of a good massage. this knot feels like pain

Wordnerd
Activity Score 6692
Copywriter
tirthomitro's picture

why would anyone open a crumpled piece of paper to read the mssg.?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

'cause it has been personally handed by derek michael to them!

Guest
Guest's picture

Thanks Ivan for cool ideas

Guest
alexander_bickov's picture

Functional business card

alexander_bickov
Activity Score 3279
tantrik_indian's picture

Nice. People will be curious and open it. No problem there.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

mpared's picture

this is cool i love it

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

I really like this. I'm just wondering how many people would throw the knotted piece of material away, without realising what it actually is.

Guest
Guest's picture

if you want to get picky...
the person with the back pain shouldn't be loosening the knot. they should be doing nothing while the therapist removes the knot. the cloth comes out of left field too.

nice thought though.

Guest
busyb's picture

if you want to get picky...
the person with the back pain shouldn't be loosening the knot. they should be doing nothing while the therapist removes the knot. the cloth comes out of left field too.

nice thought though.

busyb
Activity Score 117
Guest's picture

Oh, the old rubber business card, this idea has been done to death.

Guest
Guest's picture

I haven't seen anything like this, and if you've have, instead of just claiming so, post a link. This works well for me as a back pain sufferer, I quickly pick up on the "get the knots out" idea.

Guest
Guest's picture

ugh. really dumb

Guest
Guest's picture

Cool card.
Cards are usually handed out by the business or the person so no problems for me with the "why open it." Its a no brainer.

Guest
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