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The Wine that Sold Beer

Agency Network: 
Published/Aired: 
May 2012
DB Export Dry Direct Ad -  The Wine that Sold Beer

Description

Direct advertisement created by BBDO, New Zealand for DB Export Dry, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
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Shawali's picture

Château Crapio. That made me laugh =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

great name!!!

kleenex
Activity Score 51098
Web Designer/Developer
ABear's picture

ni:)e

ABear
Activity Score 194
Creative Director at DDB hong Kong
everartz's picture

Château Crapio!!!!!!!!
lol!!!

everartz
Activity Score 7613
Art Director |

| everartz |

sacrilegend's picture

Fantastic. And you can't argue with the results, not in the slightest.

My one qualm would be the limited reach of such an execution. This is not a piece of signage that is easily replicable and distributed to multiple stores––not cost-effectively, anyway.

Still, I love it.

(Also, how is this considered DM and not shopper marketing? Curious.)

sacrilegend
Activity Score 3394
Copywriter
Misstree's picture

Amazing! And so well-written. I would totally buy this :)

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

gonndo's picture

I thought it was gonna be beer packed in a bottle of wine, but this execution is so much better
Congratulations...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

artyduran's picture

Very well done. I enjoyed the copy and the execution.

artyduran
Activity Score 1582
Copywriter
mertos's picture

nice

mertos
Activity Score 904
Creative Director
khronos's picture

BALLZY!!

khronos
Activity Score 998
Copywriter
hpplacra's picture

Excellent. Fantastic! great idea and execution!

hpplacra
Activity Score 21
Creative Director
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