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Agency Network: 
Published/Aired: 
March 2011
Dawn Direct Ad -  Wet

Description

Direct advertisement created by Saatchi & Saatchi, Pakistan for Dawn, within the category: Media.

Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai / Dawn
Copywriter: Ali Mumtaz
Photographer: Amean J
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Highest Rated

jackmancer2017's picture

Ah yes I suppose that could work :)

jackmancer2017
jackmancer2017's picture

Maybe I'm being ignorant but how do they know the income of the subscribers? They actually ask that?? I got some more questions like "was this the actual newspaper they pay for or was this like extra?" but apart from the answers to those questions I kinda like the execution but the idea is very simple "flood ruins everything" - though it does well to catch the readers attention.

jackmancer2017
ace85le's picture

I would guess from their address. qualified if they live in higher-end properties.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CrackerJackFlash's picture

good stuff

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

TommyO's picture

Really gets the message. Very good.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Tom Megginson's picture

Jack, geotargeting by income is rather simple when you think about it.

You just target "good" neighbourhoods by postal code.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
jackmancer2017's picture

Ah yes I suppose that could work :)

jackmancer2017
thedesignaddict's picture

Unexpected demonstration of the proposition - right on my doorstep. BAM! Nice work.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Boxey's picture

Great one.

Boxey
Activity Score 8879
Melaleuca In-House
Sushi lover's picture

i like the idea, i hope the subscribers can get an extra

Sushi lover
Activity Score 907

Dream needs to be big!

DIVPravin's picture

nice campaign

DIVPravin
Activity Score 54
Graphic Designer at Infinity Advt.
jackblack's picture

I take it a dry one was then sent to subscribers? If not, I would've been pissed off.

jackblack
Activity Score 2357
Art Director
trikes's picture

Fan. But wet newspapers remind me of porta-potties for some reason. Personal thing.

trikes
Activity Score 64
resul ay's picture

really great job.

resul ay
Activity Score 78
graphic design / turkey kutahya
smartfarooq's picture

Great Work

smartfarooq
Activity Score 19
Copywriter |

I Love Adsoftheworld.com

ace85le's picture

Pisses people off. A fake-wet wrap would have done the job. Even if they're rich, it's still their newspaper why wet it??

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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