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Junk Food Patches

Agency Network: 
Published/Aired: 
May 2012
Danone Direct Ad -  Junk Food Patches

Description

Additional credits:

Direct advertisement created by Y&R, Brazil for Danone, within the category: Non-Alcoholic Drinks.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos
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Design Central's picture

I hope it works.

Design Central
Activity Score 364
mertos's picture

works

mertos
Activity Score 904
Creative Director
Where is the idea's picture

The 'real food scent' will only make someone feel more hungry and drive him to the real food.

Where is the idea
Activity Score 707
Creative Director
kleenex's picture

I think that would be the case.

kleenex
Activity Score 51166
Web Designer/Developer
carlamarroquin's picture

Exactly what I thought. Besides, it would make A LOT more sense if it was attached to the product, otherwise, how would people refuse to buy junk food and go buy Corpus light, just by giving them a patch?

carlamarroquin
Activity Score 107
Creative Director at Punto 69
theredchit's picture

nice Idea...

theredchit
Activity Score 6
gonndo's picture

I need one of those...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture

I

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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