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Healthy Stickers

Agency Network: 
Published/Aired: 
October 2013
Companhia Athletica Direct Ad -  Healthy Stickers

Description

The DDB Brasil developed an unprecedented action to reinforce the concept of Cia Athletica, "People caring for people. " The agency created stickers with words antagonistic to physical practice, exercise and health, such as laziness, tiredness, stress, anxiety, cholesterol and fatness. Also known as "healthy stickers, they should be pasted on the soles of shoes to wear during physical activities.More than 60.000 stickers were made and distrubuited on Companhia Athletica gym’s all over Brazil.

Direct advertisement created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

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Highest Rated

JustMaulik's picture

'Distroyed' by exercising ? Isn't it supposed to be "Destroyed"??

Major screw up.

JustMaulik
Activity Score 98
Copywriter
kleenex's picture

I like it.

kleenex
Activity Score 51098
Web Designer/Developer
JustMaulik's picture

'Distroyed' by exercising ? Isn't it supposed to be "Destroyed"??

Major screw up.

JustMaulik
Activity Score 98
Copywriter
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