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Don’t forget, Lollipop

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Production House: Fiftyone Bangkok Company Ltd.

Direct advertisement created by Y&R, Thailand for Colgate, within the category: Health.

Caption

Don't forget

Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Agency Producer: Amornmarn Rattanarakpinyo
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ilovegreatads's picture

shine at the awards! this lollipop deserves a gong.

ilovegreatads
Activity Score 312
Creative Director
Guest's picture

better for a brand of toothbrush than toothpaste.

Guest
Guest's picture

Isn't Colgate a brand of both of it?

This idea is just so great.

The main target, that would be kids, will be straight exposed to the message, kids don't read flyer, nor does they read news, so, it a brilliant new media.

That's foreseen the future

Guest
Guest's picture
Guest
Guest's picture

This idea has already done the rounds at all the shows in 2009. So i guess this print ad is the copy version & the Colgate
is the original. The print ad states 2009.

Guest
sloantie's picture
sloantie
Activity Score 6
ilovegreatads's picture

sloantie, u have an encyclopedic memory.... how on earth did u fish that one out?

ilovegreatads
Activity Score 312
Creative Director
kylestebbins's picture

i believe the link sloantie shared is just a print ad, not an actual application of the idea.

i do like the lollipop one much more than the ice cream bar. good work!

(though i do think it unlikely that the little girl would actually finish the lollipop all the way through to the end like depicted)

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
rolling.stone's picture

agree

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

absolutely creative

Guest
tamer samy's picture

excellent idea..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

Love it, it blows up the concept of multi-channel messaging integration wide open.
Paul Sewards
www.barkerdzp.com

Guest
WillyLatasa's picture

BRILLIANT!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

gmint7's picture

me like it.

9 star,

minus 1 cuz it's been done in print... credit goes to Sloantie...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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