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Agency Network: 
Published/Aired: 
March 2012
Cole & Weber Direct Ad -  Holiday Log

Description

December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.

President: Mike Doherty

Direct advertisement created by Cole & Weber, United States for Cole & Weber, within the category: Agency Self-Promo.

Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr
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Highest Rated

Rose Abraham's picture

Gorgeous, gorgeous packaging.

Rose Abraham
Activity Score 62
Loyola College, Chennai
mofrorock's picture

Great

mofrorock
Activity Score 42
kleenex's picture

love the packaging.

kleenex
Activity Score 51721
Web Designer/Developer
Spanky's picture

I'm guessing the log cost more than the wine.

Spanky
Activity Score 4899
Other
osakan's picture

who cares about the wine?

osakan
Activity Score 42
morse's picture

Cute idea. Certainly better than a card.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture

Warm idea for the season

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

fcostausb's picture

Einsenbahn Strong Golden Ale kit, from - www.agenciawow.com.br - CWB - BR:

http://www.agenciawow.com.br/_uploads/img/Usersads.jpg

fcostausb
Activity Score 173
Art Director
Prasad Weerasekara's picture

good one. interesting work.

Prasad Weerasekara
Activity Score 653
somecopywriter's picture

Awesome stuff. What a great package to receive.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
MicheleVirgilio's picture

great Pack. I really like

MicheleVirgilio
Activity Score 2617
Wordfruit's picture

I guess plenty of people'd like the gift :)

Wordfruit
Activity Score 1023
Rose Abraham's picture

Gorgeous, gorgeous packaging.

Rose Abraham
Activity Score 62
Loyola College, Chennai
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