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Fastest dinner in Sweden

Agency Network: 
Published/Aired: 
January 2010
City Of Karlstad Direct Ad -  Fastest dinner in Sweden

Description

Direct advertisement created by Clara, Sweden for City Of Karlstad, within the category: Food.

Caption

Invitation to the fastest dinner in Sweden

Advertising Agency: Clara, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Rolf Harju
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bricard's picture

This is pretty clever direct marketing. The "fastest" dinner in Sweden obviously connects to the Rally theme. Anytime you can break through the clutter of your target's mail, mostly junk, you win.

Is it really mailed or just left on people's doorsteps and in their mailboxes?

bricard
Activity Score 189
Hibon's picture

Once i received this kind of invitation with a tshirt inside with a print of a steak for a creative work shop "Fresh ideas".... it remindes me this work.

Hibon
Activity Score 3734

Simple ideas are the best !

thedesignaddict's picture

And your point is?

thedesignaddict
Activity Score 5403
Art Director at Freelance
thedesignaddict's picture

It's a decent idea, but I have serious doubts it would make it through the Post system.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bricard's picture

That's why I was wondering if they would just deliver the packages themselves to people's doors.

bricard
Activity Score 189
beingofageoldgrace's picture

bit disapointin to ave nothing in the box, no dinner

beingofageoldgrace
Activity Score 353
Roshan Quintus's picture

i have serious problems abt this direct mail or i haven't got the idea.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

kripaakar's picture

clever

kripaakar
Activity Score 522
Administrative
xcreativity's picture

looks good, but what's the point?

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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whatthefudge's picture

Are you sure you've ended up in the right forum? Fast food box + fast cars out in the woods = crystal clear point. Damn.

whatthefudge
Activity Score 1266
punk's picture

Fastest way to pollute the environment...

punk
Activity Score 182

Done!

tchifi's picture

Idea's good, but I also have my doubts about the postal realities. Unless it was hand delivered...

tchifi
Activity Score 164
Creative Director
rolling.stone's picture

not new but should be effective

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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