Fastest dinner in Sweden

Agency Network: 
January 2010

Direct advertisment created by Clara, Sweden for City Of Karlstad, within the category: Food.

Invitation to the fastest dinner in Sweden

Advertising Agency: Clara, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Rolf Harju

Comments (13)

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bricard's picture
Activity Score 189

This is pretty clever direct marketing. The "fastest" dinner in Sweden obviously connects to the Rally theme. Anytime you can break through the clutter of your target's mail, mostly junk, you win.

Is it really mailed or just left on people's doorsteps and in their mailboxes?

Hibon's picture
Activity Score 3734

Once i received this kind of invitation with a tshirt inside with a print of a steak for a creative work shop "Fresh ideas".... it remindes me this work.

Simple ideas are the best !

thedesignaddict's picture
Activity Score 5403

And your point is?

thedesignaddict's picture
Activity Score 5403

It's a decent idea, but I have serious doubts it would make it through the Post system.

bricard's picture
Activity Score 189

That's why I was wondering if they would just deliver the packages themselves to people's doors.

beingofageoldgrace's picture
Activity Score 353

bit disapointin to ave nothing in the box, no dinner

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

i have serious problems abt this direct mail or i haven't got the idea.

bite me

kripaakar's picture
Activity Score 522


xcreativity's picture
Activity Score 2374

looks good, but what's the point?

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whatthefudge's picture
Activity Score 1266

Are you sure you've ended up in the right forum? Fast food box + fast cars out in the woods = crystal clear point. Damn.

punk's picture
Activity Score 182

Fastest way to pollute the environment...


tchifi's picture
Activity Score 164

Idea's good, but I also have my doubts about the postal realities. Unless it was hand delivered...

rolling.stone's picture
Activity Score 2741

not new but should be effective


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