Periodic Table of Elements

Agency Network: 
December 2010
Ciência Viva Direct Ad -  Periodic Table of Elements


The Ciência Viva project was created to make science and technology closer to the Portuguese people, through a vast network of centers all over the country. The most important for the public, is the Pavilhão do Conhecimento/Pavillion of Knowledge. It is an interactive museum that aims to show just how fun and interesting science is in all of its variants. There you can feel, touch and explore it, in an area full of extraordinary experiences. We were asked to create a Christmas postcard for the Pavilhão do Conhecimento to wish Merry Christmas to all of the European partners. To be able to do that, our idea had to be simple, interactive and in the end, surprising. So we used the Periodic Table of the Elements as an inspiration. By manipulating the order of its elements we were able to create a hidden message, that after a few light exposure was revealed by glowing in the dark. It was possible to wish a Merry Christmas and illustrating just how much science can there be in one simple experience.

Direct advertisement created by Strat, Portugal for Ciência Viva, within the category: Recreation, Leisure.

Advertising Agency: Strat, Lisbon, Portugal
Creative Director: Daniel Palma
Art Director: Tania Carvalho
Copywriter: Ricardo Almeida
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miko1aj's picture

very funny.

Activity Score 3086
lalmadv's picture

And how can you be sure that someone is gonna look at it in the dark?

Activity Score 78
dadada's picture

well done

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Blashyrkh's picture
Activity Score 32890
Art Director
Hobbez's picture


Activity Score 19
ace85le's picture

That's very nerdy lolz.. appeals to the right segment.

Activity Score 3935
Marketing Manager |


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