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Mashed Potato Kit

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

During the holidays - while most children are pleading with their parents for the season's newest toy - the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman designed and produced custom "toy boxes" for carrots and potatoes, and sent them out to philanthropists and the city's major donors during the Christmas period - reminding them that for some children, these are the season's must-have gifts.

Direct advertisement created by Calder Bateman, Canada for Christmas Bureau of Edmonton, within the category: Public Interest, NGO.

Advertising Agency: Calder Bateman, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Sr. Account Executive: Willie Lee
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jackblack's picture

Interesting.

jackblack
Activity Score 2357
Art Director
EGMONT's picture

very good point of view.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
Glut's picture

nice approach

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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