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Bar menu, hidden price

Agency Network: 
Published/Aired: 
January 2013
Café Opera Direct Ad -  Bar menu, hidden price

Description

The Brass Bar is the VIP club of Café Opera. If you actually do care about the prices and rub the menu, the prices will be visual for a short time and then go back to black.

Direct advertisement created by Det, Sweden for Café Opera, within the category: Recreation, Leisure.

Caption

If you do care about the prices, warm up the black area with your finger.

Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Print house: Digaloo
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jackmancer2017's picture

Nice touch to the menucard - actually a bit reminiscent to this Chivas Regal ad; http://mohak.files.wordpress.com/2006/10/chivas-regal-no-bottle-neil-f...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

Horrible idea.

kleenex
Activity Score 51126
Web Designer/Developer
unixiic's picture

it's a refreshing idea, but i am start to wondering why they use on menu?

unixiic
Activity Score 6
Planner
auliviet's picture

Nice concept but not for a menu. I think everybody do care about the price

auliviet
Activity Score 179
Other
ankitadv's picture

awesome

ankitadv
Activity Score 818
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