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Agency Network: 
Published/Aired: 
June 2008
Breeze Excel Direct Ad -  T-shirt

Description

Direct advertisement created by Lowe, Thailand for Breeze Excel, within the category: House, Garden.

Caption

Confidence to remove stains in 1 wash.

Advertising Agency: LOWE, Bangkok, Thailand
Regional Creative Director / Copywriter: Clinton Manson
Regional Creative Director / Art Director: Dominic Stallard
SVP Creative Resources: Piyachat Cholasap
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Highest Rated

whitespace's picture

Stains are one thing... but that pen ink looks pretty sunken in.

whitespace
Activity Score 1953
Creative Director
funky_frogii's picture

]wow thata very very goooooooood.

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

floydeepurple's picture

Another great piece of work in a row. Very nice.

floydeepurple
Activity Score 349
Copywriter
ODoyle's picture

Not-a-bad!

ODoyle
Activity Score 260
Art Director
dasgoodads's picture

Really great idea.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

Disco Munky's picture

Really nice. Haven't seen a mailer quite like this before (although there will be people saying "done" in a minute).

You've got to be pretty confident in the product to do this, but never the less it's a very clever solution to the brief.

Well done. I'm a bit jealous.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

CapeHK's picture

fuckin good!

CapeHK
Activity Score 181
jmscarane's picture

I'm curious how much this mailer cost to put out.
--

www.dasgoodads.com

jmscarane
Activity Score 48
whitespace's picture

Stains are one thing... but that pen ink looks pretty sunken in.

whitespace
Activity Score 1953
Creative Director
pindi's picture

i wonder if those stain really gone with only 1 wash ?_?
love the idea though..

pindi
Activity Score 115
Art Director at Art Director
Alistair C.'s picture

i think the idea is very good.

but.. i don't believe their claim or any other detergent's claim to remove stains in 1 wash. It might remove dirt, but grease and pen ink no...

Alistair C.
Activity Score 692
Copywriter
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

adi_in's picture

nailed it.

adi_in
Activity Score 25
undisclosed |

Adi

spidey's picture

what if the stains does'nt wash out, hehe

spidey
Activity Score 42
ad agency
sherlock's picture

Before you do scam ads, understand the market you work in, or else you'll get found out.
Unsealed dm in Thailand? . DM sent to Thai house wives, up-country ? With English copy inside??? I don't think so.....! In Thailand, Thais predominantly speak Thai and read Thai. English is a very very distant second. Up-country, no Thai house wife speaks, let alone reads English, or more to the point English dm copy.

sherlock
Activity Score 4
thailand
mnzm0069's picture

http://www.canneslions.com/winners/direct/win_3_1_00727.htm

not really the same, but same back concept. just thought it was interesting.

mnzm0069
Activity Score 17
Intern
peterstrange's picture

Gold!

peterstrange
Activity Score 141
Art Director at Hjaltelin, Stahl & CO
Handsome Wong's picture

Good idea!!

Handsome Wong
Activity Score 28
creative
mohamed24in's picture

Great Idea

mohamed24in
Activity Score 4
Graphic Designer
rauliten's picture

Genial el DM!!!!

rauliten
Activity Score 393
Creative Director
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