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Calendar

Agency Network: 
Published/Aired: 
June 2008
Bosch Direct Ad -  Calendar

Description

Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower - with the help of an exceptional calendar.

Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to 'mow' day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It's an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.

Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector's item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.

Direct advertisement created by Jung von Matt, Germany for Bosch, within the category: House, Garden.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann, Timm Hanebeck, Sascha Hanke
Art Directors: Andy Tran, Hendrik Schweder
Graphic Design: Nadya Innamorato
Agency Producer: Philipp Wenhold
Account Supervisors: Isabell Poschadel, Inga Gerckens, Jochen Schwarz
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Highest Rated

NatalieM's picture

Hmm. I think it's great!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

alenq's picture

Bravo!

alenq
Activity Score 109
Art Director
roman-schwienbacher.com's picture

nice work.

roman-schwienba...
Activity Score 1021
Photographer
Pinescliff's picture

that's all you've got?

Pinescliff
Activity Score 42
StuartLittle's picture

Creative Job

StuartLittle
Activity Score 466
Other
sumsum's picture

means it takes you a whole year to cut the lawn?

sumsum
Activity Score 613
copywriter
getconnected2001's picture

Right :)

getconnected2001
Activity Score 987
Art Director at New Delhi
Wolfgang's picture

it's ok.

Wolfgang
Activity Score 151
Art Director
SuperChicMillionaire's picture

Its nice and simple...yeah, good.

SuperChicMillionaire
Activity Score 34
playcircuit's picture

nice idea with nice execution.

playcircuit
Activity Score 6
Alistair C.'s picture

cool!

maybe it could work better as a monthly calendar.

Alistair C.
Activity Score 692
Copywriter
alvinpck's picture

Kinda nice, but it takes too long to see the 'benefit'.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
fen1x's picture

End of the year is the best :D

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
obladis's picture

I don't know... i think it's diferent, okay.

but you only see what happens in the last day of the year?

And in all other days you can't cut out the whole grass.

Strange, maybe the ideia isn't finish allready.

obladis
Activity Score 298
art director
iRIO's picture

Superb...and you don't have to cut the lawn to get an idea...

iRIO
Activity Score 224
jobless
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

worldwidejamie's picture

coool

worldwidejamie
Activity Score 8
copywriter
whitespace's picture

so it takes a year for you to mow the lawn?

whitespace
Activity Score 1953
Creative Director
BOOBJOB LOOBCANNON's picture

A neat idea. It would ensure the lawnmower was seared into your brain whether you like it or not, a nice invasive piece of advertising.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Weezard's picture

I like this one. Simple. Clear. Clever. With no jagged edges.

Weezard
Activity Score 50
NatalieM's picture

Hmm. I think it's great!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

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