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Calm Tea Bags

Agency Network: 
Published/Aired: 
September 2012
Boh Direct Ad -  Calm Tea Bags

Description

Case video: https://vimeo.com/34362319

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Direct advertisement created by M&C Saatchi, Malaysia for Boh, within the category: Non-Alcoholic Drinks.

Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng
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CrackerJackFlash's picture

excellent

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

NatsN's picture

wow

NatsN
Activity Score 164
Copywriter
ramesh_1ab's picture

Amazing

ramesh_1ab
Activity Score 102
Promodome Communication
somecopywriter's picture

This right here, this blew my mind.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
chicagohour's picture

amazing....

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

feysal's picture

interesting i like it

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

kleenex's picture

The concept is great.

kleenex
Activity Score 51098
Web Designer/Developer
Roger Keynes's picture

Yes!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

mertos's picture

great!!

mertos
Activity Score 904
Creative Director
MiloV's picture

Great idea!

MiloV
Activity Score 14
Aitor Borras's picture

Grrrrrrreeatttt!! This actually works?? Awesome thinking.

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

mertos's picture

great!

mertos
Activity Score 904
Creative Director
Nike Diesel's picture

Wow! That's just genius. *standing ovation in front of my computer.

Nike Diesel
Activity Score 13630
Art Director
Natsden's picture

The thing is... it's an outstanding PRODUCT. And the ad is nice because it lets it shine instead of trying to be out there and overly creative. But don't forget we're supposed to be judging the ad in this page, so I think the praising is too much.
Sorry if you understand half of what I wrote, haha

Natsden
Activity Score 13
tim_bro1's picture

Understood... But don't necessarily agree.
This idea is about communication, not just the product. Just like advertising these days. If people trialled the product, and hooked by a powerful idea, then it's effective advertising. Nuff said. ;)

tim_bro1
Activity Score 142
Copywriter at Innocean Worldwide Australia
Nam No's picture

Nice idea !

Nam No
Activity Score 42
hoozn's picture

Beautiful.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Lisbon freak's picture

Love it

Lisbon freak
Activity Score 496
Creative Director at Toronto
bmclaughlin's picture

Great Idea.

bmclaughlin
Activity Score 137
Nguyen Thanh Hai's picture

Awsume

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
Misao Olivier's picture

I love the design, but I dislike chamomile tea. I was sick often when I was young and forced to drink it, so now even if I smell it near me I get the sensation of puking. I prefer valerian for my nerves. I wish they made this in black or white or even green tea. It is truly a beautiful design.

Misao Olivier
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