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TexasH's picture

I agree with Dzsoi. In advertising, we're not talking efficiency anymore but effectivness.
But i do agree also that a blank card is weak. Even more for a restaurant, you should make it appealing.
Why not have differents cards with differents full shots of the top of a bbq Grill? With différents kind of meats. And when it's over fire, the beef cooks and reveals the name of the restaurant.

TexasH
Activity Score 365
copywriter
jackmancer2017's picture

I don't think many people will do this. Nice idea but it won't work in reality I think.

jackmancer2017
pulchinela's picture

i like the idea. but i agree with www.jackmancer.com
maybe it'll work if the letter falls into smokers hands

pulchinela
Activity Score 1175
morse's picture

It's a good idea and fits the brand. I think people will indeed try heating it up to reveal the message.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture

Agree, probably not anyone, but arouses curiosity.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
WillBuller's picture

Nope, lets be honest. I sure as heck wouldn't grill it. Even if it arouses curiosity, if they don't do anything with it, it doesn't matter.
Visually, if you want people to 'grill it' I think they would have to be a little more excited to do it...so, so plain.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

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never stop exploring.

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TexasH's picture

I agree with Dzsoi. In advertising, we're not talking efficiency anymore but effectivness.
But i do agree also that a blank card is weak. Even more for a restaurant, you should make it appealing.
Why not have differents cards with differents full shots of the top of a bbq Grill? With différents kind of meats. And when it's over fire, the beef cooks and reveals the name of the restaurant.

TexasH
Activity Score 365
copywriter
WillBuller's picture

thumbs up.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

silvi's picture

It took too much work!

silvi
Activity Score 4172
Copywriter
lpliza's picture

you think that's too much work?
then you're just lazy.

lpliza
Activity Score 25
Willem de Kooning Academy
Migzter13's picture

oooh.. kinda like the Declaration of Independence from National Treasure

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Monkey1979's picture

putting cardboard on the grill is a fire hazard.

reminds me of invisible ink as a kid, only you didn't have to burn that.

Nice idea, cheap too. Effective? Questionable...

Monkey1979
Activity Score 56
Graphic Designer
rolling.stone's picture

more than creative guys, i would praise here account guys who manage to sold it to client, and even more praise to client who bought it

very risky from client point of view

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

the_lizard_king's picture

Why depend on people grilling your card... if they don't you certainly would be grilled! (at least something or someone's getting grilled)

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

anHiiieeta's picture

i think its a wonderful concept for the visiting card and the restaurant too!

anHiiieeta
Activity Score 328
Art Director
Guest's picture

It works if they had a candle right next to the pile of cards to grill it right then and there... but if you take it home blank... it will more than likely get chucked out.

Guest
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