Laxmi Papad

Agency Network: 
July 2012
Birla Sun Life Direct Ad -  Laxmi Papad


We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change their savings habit.

Direct advertisement created by M&C Saatchi, India for Birla Sun Life, within the category: Finance.

Advertising Agency: M&C Saatchi, Mumbai, India
Creative Director: Deepak Agarwal
Art Director: Ganesh Prasad Acharya
Copywriter: Gauri Gokarn
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salil.sharma's picture

Lovely! Excellent Concept, Art Direction & Best execution.
Perfect work

Activity Score 2428
Creative Director at India |

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