Laxmi Papad

Agency Network: 
July 2012

We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change their savings habit.

Direct advertisment created by M&C Saatchi, India for Birla Sun Life, within the category: Finance.

Advertising Agency: M&C Saatchi, Mumbai, India
Creative Director: Deepak Agarwal
Art Director: Ganesh Prasad Acharya
Copywriter: Gauri Gokarn

Comments (1)

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salil.sharma's picture
Activity Score 2428

Lovely! Excellent Concept, Art Direction & Best execution.
Perfect work

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