Agency Network: 
December 2011

Direct advertisment created by JWT, India for Birla Motor Insurance, within the category: Finance.

Accidents can rip-off your bank balance.
Car Insurance can reverse it.
No matter who is at fault, the truth is accidents can rip-off your bank balance. To ensure that it never happens you need to choose a car insurance policy that suits your need better. Look no further. We at Aditya Birla Insurance Brokers Ltd. are here to simplify the complex world of insurance for you. We recommend you the right insurance options only after analysing your needs and making cost-benefit comparisons. To buy or to renew your existing policy just sms BST to 56161 or write to us at

Advertising Agency: JWT, India
National Creative Director: Tista Sen
Creative Director: Pitam Desarker
Art Director: Lakshman Khude
Copywriter: Joseph
Illustrator: Deepak Jadhav
Photographer: Rohit Redkar

Comments (13)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I like it

Love creating ads..

morse's picture
Activity Score 18024

Nice and simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Yes. Interesting.

mashi_04's picture
Activity Score 80

quite creative...simple

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

I like it

Love creating ads..

andylefty's picture
Activity Score 4535

Yeah alright.

kleenex's picture
Activity Score 50502

I like the concept.

sudhir.misal's picture
Activity Score 17

Very interesting..

Michael_G's picture
Activity Score 20

I like the concept but I am curious; are there instructions for people to open the evelope so that it rips in that manner? I mean, I actually do open mail that way, and I'm sure a lot of people do, but I'm just curious to know if there are enough people who open mail via the top flap to make this execution fail a little.

I am teh smrt.

Aurelie's picture
Activity Score 105

Simple and clever.
To Michael : you can see scissors, showing how you're supposed to open it.

monte kelos's picture
monte kelos
Activity Score 205


Aitor Borras's picture
Aitor Borras
Activity Score 245


Creative Director.

observant vicky's picture
observant vicky
Activity Score 194

good, interesting and effective

shreepadsonawane's picture
Activity Score 23

hmmm fine!!!

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