Agency Network: 
December 2011
Birla Motor Insurance Direct Ad -  Envelope


Direct advertisement created by JWT, India for Birla Motor Insurance, within the category: Finance.


Accidents can rip-off your bank balance.
Car Insurance can reverse it.
No matter who is at fault, the truth is accidents can rip-off your bank balance. To ensure that it never happens you need to choose a car insurance policy that suits your need better. Look no further. We at Aditya Birla Insurance Brokers Ltd. are here to simplify the complex world of insurance for you. We recommend you the right insurance options only after analysing your needs and making cost-benefit comparisons. To buy or to renew your existing policy just sms BST to 56161 or write to us at

Advertising Agency: JWT, India
National Creative Director: Tista Sen
Creative Director: Pitam Desarker
Art Director: Lakshman Khude
Copywriter: Joseph
Illustrator: Deepak Jadhav
Photographer: Rohit Redkar
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Highest Rated

Siddarth Basavaraj's picture

I like it

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

morse's picture

Nice and simple.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture

Yes. Interesting.

Prasad Weerasekara
Activity Score 653
mashi_04's picture

quite creative...simple

Activity Score 80
Art Director at JAG Sols
Siddarth Basavaraj's picture

I like it

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

andylefty's picture

Yeah alright.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I like the concept.

Activity Score 51110
Web Designer/Developer
sudhir.misal's picture

Very interesting..

Activity Score 17
Art Director at Pune
Michael_G's picture

I like the concept but I am curious; are there instructions for people to open the evelope so that it rips in that manner? I mean, I actually do open mail that way, and I'm sure a lot of people do, but I'm just curious to know if there are enough people who open mail via the top flap to make this execution fail a little.

Activity Score 20
Copywriter |

I am teh smrt.

Aurelie's picture

Simple and clever.
To Michael : you can see scissors, showing how you're supposed to open it.

Activity Score 105
Copywriter at Freelance |

monte kelos's picture


monte kelos
Activity Score 205
Art Director
Aitor Borras's picture


Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director.

observant vicky's picture

good, interesting and effective

observant vicky
Activity Score 194
shreepadsonawane's picture

hmmm fine!!!

Activity Score 23
Web Designer/Developer |

SHREE SONAWANE | Web | Graphic | Multimedia | URL:

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