Creative money

Agency Network: 
October 2016

BIC® celebrates its 60th birthday with a unique pop-up shop in Amsterdam. The iconic BIC® M10® pen celebrates its 60th birthday this year. For this special occasion they released a special edition pen (it’s gold!) and teamed up with cartoonists to open a creative shop in Amsterdam. In this shop you can buy all kinds of white cardboard gadgets, that you can customize, in exchange for self-drawn money. Yep, you can leave your credit card and cash at home. In this shop all the surprising and fun items for sale, like boomboxes, Chinese lanterns, unicorn heads, fussball tables, bowling pins, fun BIC® items or giant chess sets can only be bought with self-drawn money. In the shop you find white 5, 10 or 20-euro bills and plenty of BIC® ballpoint pens. If you spot something you want to buy, start drawing money until your wrists hurt, and start shopping.

Direct advertisment created by Friendship, Belgium for BIC, within the category: Office Equipment.

Advertising Agency: Friendship, Antwerp, Belgium
Creative Directors: Phil Blondé, Dieter Vanhoof
Additional Credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys

Comments (6)

Log in or register to post comments

Highest Rated

King Arthur's picture
King Arthur
Activity Score 68

Very well done, I totally agree with Joy.

kleenex's picture
Activity Score 50582

Should we have a website or video to go with this?? The art is great though.

ivan's picture

Sorry, I added description.

Happeter's picture
Activity Score 50

Nice idea. Are there more visuals?


JoyChakravorty's picture
Activity Score 80

Great idea. This deserves more information... perhaps a microsite or a case film?

King Arthur's picture
King Arthur
Activity Score 68

Very well done, I totally agree with Joy.

takahiroXX's picture
Activity Score 14

i find this very cool