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Business Card

Agency Network: 
Published/Aired: 
August 2009
BC Adventure Direct Ad -  Business Card

Description

The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

Direct advertisement created by Rethink, Canada for BC Adventure, within the category: Recreation, Leisure.

Caption

BC Adventure Survival Training

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey
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Highest Rated

Guest's picture

Tasty!!

Guest
Guest's picture

umm ... meat? really?

Guest
Guest's picture

amongst survivalists and outdoorsy folk, there's easily a higher percentage of vegetarians and vegans. good idea for an ad agency. bad idea for a survival company.

Guest
jsptrck404's picture

you have no idea what you're talking about

jsptrck404
Activity Score 437
Art Director |

| think small |

Ed Mintone's picture

If that's the case, I'm sure the same thing could be done with a fruit roll-up.

Ed Mintone
Activity Score 585
Other
Guest's picture

If I was a vegetarian I'd rather eat meat than die.

Guest
Guest's picture

get a clue

Guest
Guest's picture

This is a ridiculous comment and couldn't be farther from the truth.

Guest
Guest's picture

is that Christian Bale?

Guest
Guest's picture

is meat?

Guest
alexander_bickov's picture

Nice survival business card idea and self ad

alexander_bickov
Activity Score 3279
de_martin's picture

very good! But didn't they forgot vegetarians ;-)

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

sirvan's picture

Hasn't this been done before?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

a business card that when eaten, you lose the contact information. sounds like a very well thought out strategy.

Guest
puppiepoppy's picture

If you have to eat the card, then you don't give a shit about the contact don't you.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

yctham's picture

Have to copy down the contact information before you eat it. XD

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
everartz's picture

i dont get it.. edible card? what for?

everartz
Activity Score 7613
Art Director |

| everartz |

yctham's picture

It's a slice of dried meat (beef) with contact information on it, and you can actually eat it.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

If you find yourself stuck with no food in a precarious situation, being a vegetarian comes second.

Guest
Guest's picture

Kinda cool.

Guest
kevgroat's picture

i'm hungry

kevgroat
Activity Score 175
Guest's picture

me too

Guest
Guest's picture

I like the fake shadow on the mock up...

Guest
Guest's picture

I'd love a card that smelled like tasty meat. As I'm sure every other carnivore in the woods would. Good luck surviving.

Guest
Guest's picture

When you are a survival you start eating dead bodies, It has no sense the vegetarian...I think so. Good one!

Guest
Guest's picture

Would make your wallet smell great!

Guest
Guest's picture

Wow...another one-off from Rethink that nobody in the real world will ever get to see. I'm starting to notice a trend here.

Guest
Guest's picture

Another great idea from Rethink.

Guest
Guest's picture

Another great idea from Rethink

Guest
Guest's picture

wow! another award winner for a client that doesn't pay anything!

Guest
Guest's picture

Tasty!!

Guest
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