Job Letter

Agency Network: 
March 2011

Direct advertisment created by McCann, India for Bachpan Bachao Andolan, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Vineet Mahajan
Art Director: Ritrup Biswas
Copywriters: Aneesh Ayyappan

Comments (6)

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tirthomitro's picture
Activity Score 2758

W O N D E R F U L!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Vingy's picture
Activity Score 474

Very cool indeed, kind of long but it seems to work well.

simon.gross's picture
Activity Score 541

This is a fantastic DM piece. Brilliant. Wish I'd thought of it.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

The copy nor the art direction isn't anything special here. But they don't need to be. Actually, they shouldn't be. The idea itself is simply perfect.

sirvan's picture
Activity Score 29860

In DM, I don't think you can do this, no matter where you get your "database" from.

Even if it is possible, I wonder if parents would feel angry that their kid was getting mail?


"I love some things, and don't love some other things."

sabyasachi'87's picture
Activity Score 8

There seems to be a small typo in the ad.
I guess its "Save the Childhood Movement not Movemen" below the logo.
Apart from that the idea is nice.