Agency Network: 
April 2007

To raise awareness for The Apartheid Museum in Johannesburg, this handout utilizes the anagram in the names of the last president of the apartheid era, P.W. Botha and that of the current South African president, Thabo Mbeki.

Direct advertisment created by FCB, South Africa for Apartheid Museum, within the category: Recreation, Leisure.

Experience the shift in power.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Paul Coetzer
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt

Comments (21)

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CreepingFeature's picture
Activity Score 244

So what?

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

So so.

canz's picture
Activity Score 14

I love it. Clear and simple. I'm jealous.

Olafski001's picture
Activity Score 1193

what's botha and thabo?

paulcoetzer's picture
Activity Score 20

P.W. Botha was South Africa's last "apartheid" president. Thabo Mbeki is South Africa's current president. The Apartheid Museum documents South Africa's movement to democracy — i.e. literally from BOTHA to THABO.

Olafski001's picture
Activity Score 1193

thx for explaining
great work

Brema's picture
Activity Score 192

I think if one is to be in the advertising industry (which goes hand in hand with the media) u shud be savvy to such historical events and refrain from letting ur ignorance show by asking such questions

Strike two stones with one bird

crisis's picture
Activity Score 187

If you're going to call people ignorant and tell them to quit the industry, at least make the effort to spell out "you" "your" and "should."

BAdman's picture
Activity Score 23

yeah, instead of asking questions just remain ignorant to it...
such a silly thing to say, not everyone knows the history of every country. Ask away.

Bundy Agency's picture
Bundy Agency
Activity Score 597


The only way i've learnt anything in this industry is by asking questions.

Its not ignorance, its a passion to learn and understand.

Perhaps you should step out of your glass house and relax.

skinny's picture
Activity Score 161

Totally agree. A serious advertising practitioner needs to have at least some sense of general knowledge. Read up, bro.

Olafski001's picture
Activity Score 1193

brema / skinny: want to join me in a quiz on European history?

Age's picture
Activity Score 74
BigBrother's picture
Activity Score 94

clever enough. I also like the art direction: will save it to show those clients who say: "But we need COLOR and PHOTOGRAPHS to have impact, don't we?"

Rabubi's picture
Activity Score 560

Could make a cool tv ad too. I'd be interested to know how this idea came about.

NatalieM's picture
Activity Score 1685

Clever. Would have been better if both names were surnames or both forenames, though.

bhangbhang's picture
Activity Score 44

I thinks it's inspired. Simple, clever and to the point. Well done guys.

Brema's picture
Activity Score 192

hey Olafski001 i'll take you up on that quiz challenge anyday

Strike two stones with one bird

StuartLittle's picture
Activity Score 466

Its a so so ad, not really smart

RoodDood's picture
Activity Score 46

really like the idea, but execution doesn't lend enough to it. like someone said before, would be great as a tv ad. or an ambient piece.

Axl's picture
Activity Score 266

pas au top l'idée