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The Non-Smokers-Art Calendar

Agency Network: 
Published/Aired: 
January 2011
Description: 

Direct advertisment created by Serviceplan, Germany for AOK, within the category: Finance.

One year without cigarettes. And your lungs can breathe again.

Advertising Agency: Serviceplan Health & Life, Munich, Germany
Creative Director: Mike Rogers
Art Director: Wolfgang Nagel
Copywriter: Christoph Bohlender

Comments (21)

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Highest Rated

NicoCiego's picture
NicoCiego
Activity Score 1033

+10

andylefty's picture
andylefty
Activity Score 4535

Feel the images don't do the object justice.

Hadrons's picture
Hadrons
Activity Score 6041

it doesn't do anything for me.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sergeo_syd's picture
sergeo_syd
Activity Score 595

I quite like it. Clean, cool idea and very graphic.

I have to ask who the hell uses printed calendars nowadays. Come on people put your hands up. Embarrass yourself. (or me)

http://edictive.com - Film Production Management

simonds08's picture
simonds08
Activity Score 598

not that bad. not convinced it serves the right purpose but it isn't that bad.

NicoCiego's picture
NicoCiego
Activity Score 1033

Nice artwork, the idea is there, but a disastrous calendar. makes me dizzy.

Baelin's picture
Baelin
Activity Score 273

It's a good creative concept but a nightmare of a calendar.

ahit60's picture
ahit60
Activity Score 26

agree. tried to pinpoint a weekend in Jan; nervous breakdown. went back to smoking!

chinfeu's picture
chinfeu
Activity Score 37

LOL

NicoCiego's picture
NicoCiego
Activity Score 1033

+10

MeanderingSoul's picture
MeanderingSoul
Activity Score 15

As a heavy smoker ... I can say that this will certainly make me think twice before lighting up my next one if I see this on my wall every day.... So, Nice work guys... and I gotta move to the next page before you make me quit !! ...

gadgets's picture
gadgets
Activity Score 1063

Good idea but how can use this kind of calendar?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like the concept and message too. Maybe not the calendar for use

kleenex's picture
kleenex
Activity Score 50490

I give the concept a thumbs up.

Billoughsby's picture
Billoughsby
Activity Score 5144

Nope. Nuff said

That's it.

iambusy's picture
iambusy
Activity Score 2219

no

busy.

iambusy's picture
iambusy
Activity Score 2219

no

busy.

MikeYikes's picture
MikeYikes
Activity Score 117

Very nice. Good, smart typography. Simple, effective idea. As someone who gave up smoking some time back, this gives me a clear message, every month you go without smoking helps you a little bit, till your lungs completely clean up. This is great. Thank you for building this design :)

enigmabra's picture
enigmabra
Activity Score 58

Strong idea.

stickynotes's picture
stickynotes
Activity Score 1094

that doesn't convince me at all. compared to what's been done for anti-smoking this doesn't stand a chance.
it's a nice calender, that you can't use. no one will hang up something on the wall to be reminded of lung cancer.
it doesn't work

LaBrand's picture
LaBrand
Activity Score 56

I honestly think that this concept is great! I mean, the message is clean, clear and strong to any smoker. Non-smokers are likely not to appreciate the message because they're not exactly the target. I must say, nice graphics, but like Sergeo said, how many people uses printed calenders these days? A check needs to be done on that.

Life's Beautiful!

ashan's picture
ashan
Activity Score 70

Very nice idea, let down a tad by the execution. Not at all for want of effort, but the execution should be changed to make the calendar usable, by making the dates clearer, and the pages beautiful enough to want to look at, either by using drawing to make up the numbers, or by having some gorgeous backgrounds. Right now it doesn't quite work, becaudse you cannot read the numbers and because it needs to be interesting enough to look at every month. great idea though.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

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