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The Non-Smokers-Art Calendar

Agency Network: 
Published/Aired: 
January 2011
AOK Direct Ad -  The Non-Smokers-Art Calendar

Description

Direct advertisement created by Serviceplan, Germany for AOK, within the category: Finance.

Caption

One year without cigarettes. And your lungs can breathe again.

Advertising Agency: Serviceplan Health & Life, Munich, Germany
Creative Director: Mike Rogers
Art Director: Wolfgang Nagel
Copywriter: Christoph Bohlender
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Highest Rated

NicoCiego's picture

+10

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
andylefty's picture

Feel the images don't do the object justice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

it doesn't do anything for me.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sergeo_syd's picture

I quite like it. Clean, cool idea and very graphic.

I have to ask who the hell uses printed calendars nowadays. Come on people put your hands up. Embarrass yourself. (or me)

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

simonds08's picture

not that bad. not convinced it serves the right purpose but it isn't that bad.

simonds08
Activity Score 598
NicoCiego's picture

Nice artwork, the idea is there, but a disastrous calendar. makes me dizzy.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Baelin's picture

It's a good creative concept but a nightmare of a calendar.

Baelin
Activity Score 273
Copywriter
ahit60's picture

agree. tried to pinpoint a weekend in Jan; nervous breakdown. went back to smoking!

ahit60
Activity Score 26
chinfeu's picture

LOL

chinfeu
Activity Score 37
Graphic Designer at Orbit Plus Sdn. Bhd.
NicoCiego's picture

+10

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
MeanderingSoul's picture

As a heavy smoker ... I can say that this will certainly make me think twice before lighting up my next one if I see this on my wall every day.... So, Nice work guys... and I gotta move to the next page before you make me quit !! ...

MeanderingSoul
Activity Score 15
Copywriter
gadgets's picture

Good idea but how can use this kind of calendar?

gadgets
Activity Score 1063
MicheleVirgilio's picture

I like the concept and message too. Maybe not the calendar for use

MicheleVirgilio
Activity Score 2617
kleenex's picture

I give the concept a thumbs up.

kleenex
Activity Score 51126
Web Designer/Developer
Billoughsby's picture

Nope. Nuff said

Billoughsby
Activity Score 5144
Art Director |

That's it.

iambusy's picture

no

iambusy
Activity Score 2219
Copywriter |

busy.

iambusy's picture

no

iambusy
Activity Score 2219
Copywriter |

busy.

MikeYikes's picture

Very nice. Good, smart typography. Simple, effective idea. As someone who gave up smoking some time back, this gives me a clear message, every month you go without smoking helps you a little bit, till your lungs completely clean up. This is great. Thank you for building this design :)

MikeYikes
Activity Score 117
Creative Director
enigmabra's picture

Strong idea.

enigmabra
Activity Score 58
Art Director at Uni-FACEF
stickynotes's picture

that doesn't convince me at all. compared to what's been done for anti-smoking this doesn't stand a chance.
it's a nice calender, that you can't use. no one will hang up something on the wall to be reminded of lung cancer.
it doesn't work

stickynotes
Activity Score 1094
LaBrand's picture

I honestly think that this concept is great! I mean, the message is clean, clear and strong to any smoker. Non-smokers are likely not to appreciate the message because they're not exactly the target. I must say, nice graphics, but like Sergeo said, how many people uses printed calenders these days? A check needs to be done on that.

LaBrand
Activity Score 56
Graphic Designer |

Life's Beautiful!

ashan's picture

Very nice idea, let down a tad by the execution. Not at all for want of effort, but the execution should be changed to make the calendar usable, by making the dates clearer, and the pages beautiful enough to want to look at, either by using drawing to make up the numbers, or by having some gorgeous backgrounds. Right now it doesn't quite work, becaudse you cannot read the numbers and because it needs to be interesting enough to look at every month. great idea though.

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

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