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Agency Network: 
Published/Aired: 
June 2009
Amnesty International Direct Ad -  Wake Up Humans

Description



Brief:

Wake up humans! 10 December 1948: 48 nations signed the Universal Declaration of Human Rights to protect the dignity and freedom of human beings. 60 years later: Human rights are still flouted just about everywhere. No country in the world can stand up and honestly claim to respect the declaration entirely. To awake the defender of human rights that is asleep in each and every one of us, Amnesty International Belgium created a series of experiments via hidden camera, internet, posters, direct mail and mobile phone.



Creative Execution:

The campaign

Direct advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: AIR Brussels, Belgium

Creative Director:

Copywriter:

Account Manager: Pascale Pintens

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Je suis fan!

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merci Wouter

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