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Published/Aired: 
May 2010
Amnesty International Direct Ad -  Chopsticks

Description

Ambient piece created to Raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions.

Caption

1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china [tentative URL]

Creative Directors: Jason Musante, Josh Rubin
Art Director: Michael Arguello
Copywriter: Bassam Tariq
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Highest Rated

Xphia's picture

Because chopsticks talk about unity. 2 are always better than 1. They know the power of unity and thus they can share the message and another pencil that helps spread the message and taking action.

Chopsticks are famous for its story of unity as well.

Xphia
Activity Score 614
Hibon's picture

Cool... great idea.

Hibon
Activity Score 3734

Simple ideas are the best !

rurorjuror's picture

Cool

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Guest's picture

Very cool =)

Guest
lalith.rajeev's picture

superb....

lalith.rajeev
Activity Score 116
Art Director at bahrain
Guest's picture

surprising and nice :)

Guest
Appolonia's picture

i like it :)

Appolonia
Activity Score 298
Copywriter at memark branding agency
Adaddicted's picture

not surprising but good job for Amnesty.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

wow. fantastic

Guest
Guest's picture

Why chopsticks?

Guest
Dzsoi's picture

I guess the only reason is that chopstick is typical for China... and they can distribute them in restaurants with a surprise potential. Just guessing though.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

DZSOL, thats exactly why we choose chopsticks.

Guest
Guest's picture

This is one of the better print pieces i have seen this year i like it.

Guest
Guest's picture

Love it

Guest
Guest's picture

Love it.

Guest
Guest's picture

super simple, and a fast read. Ambient at its best. Great work.

Guest
Guest's picture

一帮老外,沾上点中国元素再加上点人权问题你们就High了

Guest
Guest's picture

this is very cool, and refreshing. I want a pair!

Guest
Guest's picture

awesome!

Guest
Guest's picture

good ads.

Guest
Nathaly Coutinho's picture

Did. Look here.
The same idea!

http://s3.amazonaws.com/data.tumblr.com/55iGs0MY5pchrltkXThNekHfo1_r1_...
This idea its for a mangá school.

Nathaly Coutinho
Activity Score 2
Copywriter
Guest's picture

first of all, that link doesnt work. second of all, conceptually, this by far holds more weight.

Guest
Guest's picture

Better write to US government to close Guantanomo!

Guest
lynnholilin's picture

a unique and appropriate way to bring across a heavy message.
the chopstick-pencil hybrid design is very well done :-)

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Guest's picture

eff'ing awesome... this should be nominated for best ambient

Guest
Guest's picture

simple. fast. smart.

Guest
chovaleoni's picture

Bravo. Perfect.

chovaleoni
Activity Score 31
Creative Director at Lately it seems like the Twilight Zone.
Guest's picture

yesss!

Guest
iloveseneca's picture

Y chopsticks? This is a dm, so was it meant for the diners at chinese restaurants? If so, was this actualize? Wouldnt the diners ask for a real pairs of chopsticks? Besides, who writes with a pair of chopsticks? Somehow i feel something is missing or even forced here. Even the instructions (diagram) feature a single pencil/chopstick. Ermmm... oh well....

iloveseneca
Activity Score 18
Home Sweet Home
Guest's picture

Best ambient

Guest
Guest's picture

won my vote.

Guest
penline's picture

Great!!!

penline
Activity Score 58
Art Director
Xphia's picture

Because chopsticks talk about unity. 2 are always better than 1. They know the power of unity and thus they can share the message and another pencil that helps spread the message and taking action.

Chopsticks are famous for its story of unity as well.

Xphia
Activity Score 614
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