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The Percentage Mailing

Agency Network: 
Published/Aired: 
January 2013
Description: 

We wanted to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate.

Direct advertisment created by Serviceplan, Germany for Akzent Invest, within the category: Finance.

Advertising Agency: serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke, Alexander Nagel
Art Directors: Matthäus Frost, Dimitrios Arampatzioglou
Copywriters: Katharina Keith, Melanie Madaus
Production: Katy Pergelt

Comments (4)

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Highest Rated

morse's picture
morse
Activity Score 18024

Nice design work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture
morse
Activity Score 18024

Nice design work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 50224

Interesting concept.

Liviu's picture
Liviu
Activity Score 4393

as I know in Germany you should pay some tax if you receive expensive gifts like this.

MightyPackage's picture
MightyPackage
Activity Score 10

It looks clean and neat which is a plus. I wonder if there is a design on the box top?

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