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Stethoscope

Agency Network: 
Published/Aired: 
January 2013

AHPStethoscopeRadioAdAV

Description: 

Africa has a severe shortage of doctors and other healthcare professionals. So Africa Health Placements sent a direct mail containing a pressure activated device to recruit foreign doctors to work in Africa. Once opened, a message prompts doctors to place their stethoscope on the device, this activates a pre-recorded MP3 that speaks directly to them. The audio for the ad was recorded at a low level so that it was only audible through a stethoscope. Turning something that every doctor possesses into an advertising medium to create the world's first stethoscope radio ad.

Direct advertisment created by Boomtown, South Africa for Africa Health Placements, within the category: Professional Services.

Advertising Agency: Boomtown Strategic Brand Agency, Port Elizabeth, South Africa
Creative Director: Andrew MacKenzie
Art Director: Tim Jones
Copywriter: Gary Welsh
Designer: Jedd McNeilage
Editor: Steven Carter
Additional credits: Rooftop Productions

Comments (11)

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robinstam's picture
robinstam
Activity Score 215

Great idea. But why is it a radio ad? Where's the radio? ;-)

kleenex's picture
kleenex
Activity Score 50200

The whole radio was inside the box. I loved the idea.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

I likey.

Owolawi's picture
Owolawi
Activity Score 1534

Fantastic idea,but I bet this statistic ain't right; "1,200 doctors graduate in Africa every year" -An entire continent? naah!

Planeador's picture
Planeador
Activity Score 8

It's nice

Planeador's picture
Planeador
Activity Score 8

It's nice

Planeador's picture
Planeador
Activity Score 8

It's nice

Planeador's picture
Planeador
Activity Score 8

It's nice

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Reach? Results?

timesashes's picture
timesashes
Activity Score 77

would like to know the results. But the idea seems excellent

655321's picture
655321
Activity Score 176

Brilliant!

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