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Agency Network: 
Published/Aired: 
September 2009
Active Watch Direct Ad -  Wallet

Description

Direct advertisement created by Grey, Romania for Active Watch, within the category: Public Interest, NGO.

Advertising Agency: Grey Bucharest, Romania
Head of Art: Bob Toma
Creative Director: Claudiu Dobrita
Senior Copywriters: Oana Gheorghe, Alex Strimbeanu
Agency Producer: Eugen Alexe
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Highest Rated

crocodile ghandi's picture

I have to many problems with understanding to like... but it is a good try

crocodile ghandi
Activity Score 29
Vaaa's picture

vaaa! very shrill ,i like

Vaaa
Activity Score 108
freedom
crocodile ghandi's picture

I have to many problems with understanding to like... but it is a good try

crocodile ghandi
Activity Score 29
mikeelrapido's picture

Nice execution, but this campaign is strange - for most of economies is important, especially in crisis times, that people buy more..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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A stranger abroad's picture

Let's see them produce these wallets or publish their brochures or put up their website without consuming anything. Then I might be more convinced.

If you don't consume anything, you die.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Phics's picture

Is hard for me to make the connection in a natural way.

Phics
Activity Score 93
bknowlden's picture

A product to show why not to buy product? And we're supposed to get that the animals are being removed from there enviroment? But the line - "The more you buy, the more they die!" You're sending mixed messages.

Make a wallet that breaks down into nothing after a few months use with a note inside the stitching about "this wallet has been returned to it's proper place because of what it was made out of."

Just something creative guys, and who designed this thing? I'm really supposed to put a wallet with a giant button on it into my pocket? Sorry guys, try again...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

NO MORE BUYING, NO MORE PRODUCT... NO PRODUCT, NO ADS... damn it!

Guest
lucdesaulniers's picture

Okayyy, How do you make the deduction that buying equals they die... free statement, cheap merchandising probably made in China (worst polluter), shipped to the US by boat (worst sea polluter), etc. All BS by pseudos granolas.

lucdesaulniers
Activity Score 1145
Guest's picture

I would never use a wallet ugly like that...

Guest
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