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Words from water

Agency Network: 
Published/Aired: 
August 2013
A Drop Of Life Direct Ad -  Words from water

Description

Using an innovative printing technique, we created the world’s first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.

Direct advertisement created by Grey, Hong Kong for A Drop Of Life, within the category: Public Interest, NGO.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith lo, Sonic Choy, Yung Chan
Copywriters: Brent Horner, Vivian Ho
Photographer: Rayman Ng
Designer: Daniel Lo
Print Producer: Ken Yau
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Highest Rated

jackblack's picture

Water activated coasters... Ho hum.

jackblack
Activity Score 2357
Art Director
jackblack's picture

Water activated coasters... Ho hum.

jackblack
Activity Score 2357
Art Director
Micah1221's picture

Kudos on a very creative idea. I'm concerned that the dull colors will cause the metamorphosis to go unnoticed.

Micah1221
Activity Score 202
Graphic Designer
Inkwell's picture

Hardly the "world's first miracle," but a fine idea.

Inkwell
Activity Score 148
Copywriter
kleenex's picture

solid idea..

kleenex
Activity Score 51166
Web Designer/Developer
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