Advertisement

The 3M Volume-Down Packaging

Agency Network: 
Published/Aired: 
July 2012
3M Direct Ad -  The 3M Volume-Down Packaging

Description

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Direct advertisement created by Scholz & Friends, Germany for 3M, within the category: Health.

Advertising Agency: Scholz & Friends GmbH, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause, Wolf Schneider
Art Directors: Sebastian Frese, Ralf Schroeder
Copywriter: Nils Tscharnke
Photographer: Markus Mueller
Account Manager: Josef Hoehnow
Agency Producer: Benito Schumacher
Log in or register to post comments

Highest Rated

kleenex's picture

not bad.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

not bad.

kleenex
Activity Score 51110
Web Designer/Developer
PitchStock's picture

Fantastic!

PitchStock
Activity Score 56

Pitch your ideas better.

Featured Content

Latest Collections

Advertisement