Agency Network: 
December 2008

An initiative of subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.

Direct advertisment created by Saatchi & Saatchi, Romania for, within the category: Public Interest, NGO.

This Christmas, don't drink and drive.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca

Comments (6)

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bubblestheclownfish's picture
Activity Score 614

Little known fact... that Hanging Pine Tree Air Freshener is copyrighted. No one can use it in advertising (in any form or even close approximation) without a chance of being sued by the copyright owner (unless they buy the rights for a campaign). Neat huh?

hilazon's picture
Activity Score 150

looks a little fake to me too

pepsiice's picture
Activity Score 253

we have to give them credits for the idea ! =') who would have thought anyways that this imagery is copyrighted :D

lynnholilin's picture
Activity Score 118

yeah true! love the idea, simple and great :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

Hibon's picture
Activity Score 3734

Simple and clear... GREAT !

Simple ideas are the best !

monsieurange's picture
Activity Score 520

Molto bueno!