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When Worlds Collide Media

School: 
Published/Aired: 
October 2017

Description

Digital advertisement created by ZHdK, Switzerland for Zurich University of the Arts, within the category: Education.

Advertising School: ZHdK, Zurich, Switzerland
Creative Directors: Simone Nobili, Michele Salati
Direction / Art Direction: Ferran Capo
Set Art Direction: Glendis Lopez
Photography: Pol Subira', Michell Rivas
Voice: Jade De Robles
Sound Design: David Miret
Production / Art Assistant: Lorena Angenault
Studio: Cobalt Blau
Sound Recording Studio: Sol de Sants
Head of Connecting Space Hong Kong: Nuria Kramer
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Fran Luckin's picture

I like the art direction and the visuals. The voice over is a bit dry. I'd cut the voice over to a minimum and put a great soundtrack over it. You really just want to make the point about international collaboration, which I think you could make more strongly. Maybe you could use music to underscore the point about transculturalism - a mash-up of different kinds of music or sounds from different cultures.

Fran Luckin
Activity Score 16
Chief Creative Officer at Grey Africa
Swati Bhattacharya's picture

pretty cool.i like the visual storytelling...can be pushed a little bit more..like the juicer is absolutely amazing but some are tepid.change the music..give it some more funk..to heighten the madness and CHANGE THE VOICE

Swati Bhattacharya
Activity Score 10
Chief Creative Officer at FCB Ulka
Charlie Wilson's picture

You've got some great visuals here. It's nice to see something that's playful and inspiring for a university.

But your voiceover isn't clear enough. You should be able to boil this thought down into a single sentence. What one thing are you trying to say? Is it that 'we take people from all over the world, because we believe that mixing things creates beautiful results'?

Charlie Wilson
Activity Score 10
Chief Creative Officer at OgilvyOne Worldwide
jana.savic@mccann.co.rs's picture

When worlds collide... beautiful! But, I am not reading the "international" and "mix of cultures" from here. What I read is your University is a lovely place to study art. So, think about adding more things to collide, more surprising elements, more exciting stuff!

jana.savic@mcca...
Activity Score 10
Creative Director at McCann Belgrade
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