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Location Based Banner

Agency Network: 
Published/Aired: 
November 2010

Yellow Pages Location Based Banner

Description: 

Digital advertisment created by Y&R, Israel for Yellow Pages, within the category: Professional Services.

‏Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Officer: Gideon Amichay
‏Interactive Creative Directors: Roy Cohen, Sagi Blumberg
‏Interactive Copywriter: Maayan Dar
Interactive
Art Director: Tom Dolinger
‏Interactive Studio Manager: Lena Feldman

Designers: Roman Rozanov, Noam Beeri

Interactive Project Manager: Amichay Kattan
‏Interactive Account Manager: Gadi Margulian
‏Account Supervisor: Dikla Tzemach
Account Manager: Daphna Tsror, Aileen Tito
‏Programming: Eyal Gaon, Uri Tzetzik, Elad Cohen

Comments (10)

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morse's picture
morse
Activity Score 18024

That iPhone app shown is fantastic. For the banner, the idea of location based advertising is great, but why the need for the camera?

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jackmancer2017's picture
jackmancer2017
Activity Score 6992

I was thinking exactly the same thing. I kinda hate to put on my webcam for websites anyway - I always think someone is spying or recording or doing whatever creepy stuff. It doesn't really add anything either. But the augmented reality iPhone app looked really cool.

morse's picture
morse
Activity Score 18024

Yes, whenever the small camera light comes on I feel uncomfortable for no good reason.

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Guest's picture
Guest

You can als use the banner without the camera

DBB's picture
DBB
Activity Score 1216

very nice !
its all about location these days :)

eliaen's picture
eliaen
Activity Score 135

So, if this app really exists, why does the icon title say "calculator" (where the finger clicks)? Any why do all screens seem like the video has been embedded into them?

Just sayin'...

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Spotted.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Okay, let's just evaporate the idea with its own idiocy: who goes looking for random businesses? Who walks down a street and wonders "Hey, I wonder how many random businesses I can find on this street that have no interest for me and will never have me visit them?"

Whoever advised yellow pages this was a good idea should be ashamed. Yellow Pages, the paper version, is nigh on defunct. To tell them they can enter the digital age in this way is so far beyond ridiculous it should be illegal. I am NOT going to wave my iPhone in a random street and pick a business to investigate. If I want to find a business that I need to do business with I will find a map on my iPhone AND GO THERE DIRECTLY.

Not approved.

clayology com's picture
clayology com
Activity Score 245

Eye catching....but really...is the camera required?

Ads u create needs Attention!! http://www.claycardstudio.com

Temple's picture
Temple
Activity Score 11337

Well said Curious Pencil.

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