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An app that detects Manterruption

Agency Network: 
Published/Aired: 
March 2017
Description: 

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
Link to the website: http://www.womaninterruptedapp.com/

Digital advertisment created by BETC, Brazil for Woman Interrupted, within the category: Public Interest, NGO.

Advertising Agency: BETC, Sao Paolo, Brazil
Chief Creative Officer: Erh Ray
CSO: Gal Barradas
Creative Directors: Erh Ray, Rodolfo Barreto
Head of Art: Daniel Schiavon
Creatives: Rodolfo Barreto, Daniel Schiavon, Nathalie Lourenço, José Bortolini
Strategy: Gal Barradas, Rodolfo Barreto, Daniel Schiavon
Project Manager: Thiago Carneiro
Producers: Teteu Savioli, Júlia Ramos
Tech Developer Partner: Brave
Technology Support Partners: OneDayTesting, WeWrite
Production Companies: Honey Bunny Films, Sentimental Filmes, Comando S Audio
Communication / PR Director: Camila Nakagawa
PR Agency: Giusti Comunicação

Comments (2)

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Highest Rated

fearless's picture
fearless
Activity Score 42

The identification of the problem seems valid. But the usage of the app needs a lot of work.

kleenex's picture
kleenex
Activity Score 50610

We have an interesting app idea here, but how much is it going to be really used here??

fearless's picture
fearless
Activity Score 42

The identification of the problem seems valid. But the usage of the app needs a lot of work.

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