Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.
Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorldRead More
#SheDrives Empowers Saudi Women to Get Behind the WheelRead More
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’Read More
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter GamesRead More