Move Your Body
Description
It’s time to get up and move your body! Visual effects boutique Light of Day recently worked with the WAT-AHH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, held in New York and Los Angeles on May 1. The event gathered 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the motivational spot supporting First Lady Michelle Obama’s “Let’s Move!” initiative, while Light of Day provided visual effects and finishing services to the high-energy spot. The PSA features a wealth of young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted, all interacting with playful motion graphics portraying a variety of positive messages.
This professional campaign titled 'Move Your Body' was published in United States in July, 2013. It was created for the brand: WAT-AHH!, . This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 11 years ago.
Credits
Production Company: Light of Day Productions, USA
Director: Charles Nordeen
Managing Director: Amy Taylor
Production Services: Act Zero
Executive Producer: Garrett Fennelly
Producers: Allison Carter, Brad Payne
Editing Company: Cutting Room Films
Editor: Brian Sanford
Executive Producer: Melissa Lubin
Visual Effects Company: Light of Day
Managing Director: Amy Taylor
Creative Director: Colin Stackpole
Head of Finishing: Josh Williams
Head of Production: Kristen Barnard
Motion Graphics: Light of Day
Finishing: Meggen Burdick
Color Grade: Ted Chin
