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Published/Aired: 
March 2013
Description: 

URL: http://freethedisneygoat.com

Social media campaign designed to engage the viewer in the plight of Billy the goat who wants to be set free from his day job, an animatronic at Walt Disney World.

Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL, USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Additional credits: Nomadic / Prizelogic

Comments (1)

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kleenex's picture
kleenex
Activity Score 50602

nice idea.

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