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The Uber test ride

Campaign
Agency Network: 
Published/Aired: 
July 2015

Also From This Campaign 2

Description

Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Chief Creative Officers: Chris Gotz, Pete Case
Executive Creative Director: Nicholas Wittenberg
Copywriter: Taryn Sher
Art Directors: Ross Nieuwenhuizen, Martine Hazel
Creative Group Head: Neil White
Business Director: Vicki Hey
Account Director: Stuart Randall
Digital Project Manager: Kurt Paulse
Group Account Director: Robin Hook
Designer: Nicholas Mills
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Highest Rated

T.'s picture

Good stuff. Fun idea. Fun car.

T.
Activity Score 1110

What's your ad telling the consumer?

halaby87's picture

Wonderful

halaby87
Activity Score 10248
damnson's picture

Proper idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Solid idea.

kleenex
Activity Score 51126
Web Designer/Developer
cwriter79's picture

Um... is a test ride more effective than a test drive? If I'm going to buy a car, I want to drive, not sit in the passenger seat. Yeah, I can remark about a how nice the car is from there, but to truly be impressed, I'd need to be behind the wheel.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
T.'s picture

Good stuff. Fun idea. Fun car.

T.
Activity Score 1110

What's your ad telling the consumer?

dawasuya's picture

Very probable that client resisted test drive in favor of test ride.

Client: "Well, what if we let them have a 'test ride' "

CD: "ok"

dawasuya
Activity Score 352
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