The new Golf GTI. Only for the advanced.

Agency Network: 
November 2009


The new Volkswagen Golf GTI comes packed with advanced features. To announce its arrival in the Malaysian market, an email was sent out to car enthusiasts. We created an eDM that mirrored the concept of the car -- sleek, with the many advanced featured hidden. The interactive device (Ctrl+A) which reveals the hidden text is the message we want to communicate. That is, everything about The new Golf GTI is "Only for the advanced".

Digital advertisment created by DDB, Malaysia for Volkswagen, within the category: Automotive.

When you're ready to modify... nothing. Press Ctrl+A to find out more.

Advertising Agency: Tribal DDB, Malaysia
Creative Director: Faizal Reza
Art Director: Maharis Azman
Copywriter: Yap Swee Jin

Comments (7)

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germanhudders's picture
Activity Score 336

Original, nice use of technology, and simple user involvement

LeeMoh's picture
Activity Score 424

A sport hatchback makes 0-100 in 6.9 sec... no good at all.
I had a 4x4 that used to make it in 6.5 sec only.

Blashyrkh's picture
Activity Score 32890

There as an antivirus pop-up warning on the website. Trojan-Clicker.JS.Iframe.db. Strange that the infected script is not on but on another url.

Meezo's picture
Activity Score 40

Very simple and creative

everartz's picture
Activity Score 7613

so when you press cmd+A you can see the details of the car's engine.. whatta big idea!

| everartz |

cruzialx's picture
Activity Score 194

Brilliant... Psychological approach to the readers Good Job. Much More effective

kurtberengeiger's picture
Activity Score 7318

Nice and simple.