Advertisement

The Crash Zoom

Campaign
Agency Network: 
Published/Aired: 
April 2013

Also From This Campaign 3

Description

The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn't react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist's benefit directly to the characteristics and usability of an iPhone or an iPad.

Digital advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba
Log in or register to post comments
kleenex's picture

okay...

kleenex
Activity Score 51110
Web Designer/Developer
Fula's picture

Like it!

Fula
Activity Score 238
Copywriter
Featured Content

Latest Collections

Advertisement