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Street Quest

Agency Network: 
Published/Aired: 
October 2012

Description

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.

Digital advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Business Director: Gre3g Tebutt, Adrian Varkel
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse
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feysal's picture

this is sooo awesome...engaging and experential

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

zouz08's picture

done!!! http://www.youtube.com/watch?v=tHU34Xg3AMQ&feature=relmfu
This case won several awards...

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

thedesignaddict's picture

It's not the same. The Ogilvy campaign is way better. It has prolonged online engagement with more brand involvement.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

I say both campaign ideas were solid.

kleenex
Activity Score 51166
Web Designer/Developer
Spanky's picture

It's pretty damn close. The only real difference is this one used google maps, whereas the original required people to find the cars in real life. It's way too close to be a coincidence in my opinion.

Spanky
Activity Score 4899
Other
the_lizard_king's picture

VW Golf Story sounds very very promising.. but VW South Africa too is equally intimidating. Loved both the campaigns. Thanks zouz08 for the source.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

GuillermoFrank's picture

It was in my portfolio since long time ago... http://vimeo.com/37923014

GuillermoFrank
Activity Score 18
Klara K.'s picture

Fun idea, great execution, engaging. Great job!

Klara K.
Activity Score 3343
Charles University in Prague
Thomadaneau's picture

nice work... nice way to gamify it

Thomadaneau
Activity Score 23
Copywriter at Adviso
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