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Safe for work, Side Assist Office

Agency Network: 
Published/Aired: 
August 2011

Description

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com

Digital advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Group Creative Director: Timm Weber
Creative Director: Oliver Heidorn, Goesta Diehl
Senior Art Director: Andreas Miller
Senior Copywriter: Christian Soldatke
Graphic Artist: Matthias Rauber
Flash Development: Sebastian Fiedler, Veronika Ziegler
Producer: Alexa-Sophia Schaefer
Managing Partner: Reinhard Patzschke
Group Head Account Management: Peter Stroeh
Account Management: Katja Fredriksen
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Highest Rated

RonVerse's picture

oh Volkswagen you did it again

RonVerse
Activity Score 207
artyduran's picture

Nice!

artyduran
Activity Score 1582
Copywriter
Lawson Hembree's picture

Very creative concept that will be used by slackers for years to come (assuming VW keeps the site up...)

Did anyone else think the voice in the explanation video sounded a little...robotic... at times?

Lawson Hembree
Activity Score 444
Rob71's picture

Scam.

Rob71
Activity Score 411
Temple's picture

Nonsense.

Temple
Activity Score 11341
Creative Director
krautland's picture

by the time the camera detects your boss he will see you. so its not practical. scam.

krautland
Activity Score 3216
Art Director at erm... no calls please.
RonVerse's picture

oh Volkswagen you did it again

RonVerse
Activity Score 207
Roxanel's picture

Cool!!!! Well done Wolkswagen!!

Roxanel
Activity Score 16
jackmancer2017's picture

Great idea, whether it even works seems less important.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ortega's picture

good job!

ortega
Activity Score 41
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