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Red Light

Campaign
Agency Network: 
Published/Aired: 
December 2014

Also From This Campaign 4

Description

Digital advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Advertising Agency: Y&R - Team Red, Istanbul, Turkey
Creative Director: Ayse Aydin
Creative Group Heads: Erkan Kaya, Ilker Dagli
Art Director: Bulent Sengul
Copywriters: Ugur Sonmez, Can Arabacilar
General Manager: Hilal Birecik
Account Team: Ceren Kalkan, Setenay Ergin, Deniz Atalay
Head of Strategy: Bediz Eker
Strategy: Arif Emre Percin
Producer: Huseyin Bilir
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Highest Rated

goldi's picture

all these techniques done zillion times .. And now all the world eaven men knows about it congratulations to risk womens life incase of awards.

goldi
Activity Score 343
General Manager
damnson's picture

I find the beginning of the case study hilarious:
"Problem: women are alone during domestic violence. Solution: an application that helps women during domestic violence."

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

goldi's picture

all these techniques done zillion times .. And now all the world eaven men knows about it congratulations to risk womens life incase of awards.

goldi
Activity Score 343
General Manager
damnson's picture

lol wut?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

Great idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

yeah now if men watch this they know about it.

kleenex
Activity Score 51110
Web Designer/Developer
nicolasrcd's picture

And now, Red Light is not a secret application anymore.

nicolasrcd
Activity Score 137
Copywriter at GREY PARIS
chrism2352's picture

Would have been interesting to see a post-campaign awareness study to gauge percentage of men vs. percentage of women who know about the app.

chrism2352
Activity Score 269
Copywriter
bobafett's picture

de ja vú

bobafett
Activity Score 2322
General Manager
Liviu's picture

better solution: divorce app...

Liviu
Activity Score 4399
@minas_mars's picture

Meant well but complete fail.

@minas_mars
Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive

L. Wiesen's picture

Good idea

L. Wiesen
Activity Score 1340
Copywriter
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